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polycom kirk communications product launch

polycom's launch of their "wireless server 6000" was developed initially for the emea markets and then repurposed for the u.s. market. translation into eight languages in the emea market demanded messaging and visuals that would translate consistently with the same impact. "just add users" was the overarching concept driving this campaign which communicated the product's primary benefit - the ability to add up to as many as 4,096 users which far surpassed the competition's products.