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mineral river

a consultant retained moving ideas to develop a brand and identity system for his corporate consulting business. being from an area of montana where there is a river abundant in minerals – an environment rich with nutrients to sustain and grow life - the client wanted to play off of this affiliation and its comparison to his business model. the services that he provides to his clients will dramatically enrich their business and help them to flourish. with this direction, mi was able to develop an identity that captured the essence of the mineral river that were so near and dear to the client.