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the all-american driver challengeview website

the all-american driver challenge (aadc) is a driver search and development program and moving ideas was there from the start. from logo creation, to website development, to car wrap and driver uniforms, we worked closely with the client to create an exciting and fresh brand that would appeal to a young, predominantly male audience.

not only did we manage the brand development of the aadc, we also managed the entire competition structure, including logistics and management of the semifinal and final racing events. the success of this program helped to launch the racing careers of two talented young drivers, one of whom is currently running in the nascar® craftsman truck series