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ingersoll rand nitrogen launchview website

in the summer of 2007, ingersoll rand embarked on a campaign to launch nitrogen tire inflation for consumer vehicles. in developing the creative concept and marketing plan for this campaign, we had to keep in mind that this was a relatively new product in the consumer marketplace and that education was a crucial element in our creative execution.

a common thread repeated throughout all of the creative elements was the humorous "thought bubbles," which were used to bring to life the main character of the this campaign - the tires themselves.